Professional and Fly-by-Night Business
Clients and prospective clients want to deal with a professional viable business. Having an on-line presence gives your potential client access to view the products and services you have on offer, not to mention providing them with a story, history, strengths, skills and abilities of your business, enticing them to contact you. Often your client testimonials gives you that persuasive edge to close the deal.
A Bespoke Email Address
A company contacts you offering their services you require, either by email, SMS or telephonically.
“I am interested, please email me a quote to firstname.lastname@example.org, and I will get back to you”
I receive an email from a gmail account…with my quote attached. As soon as the mail hits my inbox, I am suspicious. I also cannot check the business on-line because it doesn’t have a domain. I don’t know whether I am dealing with a legitimate business or a guy who wants to make a quick buck out of me. Now, think about all those lost customers because you don’t have a professional business profile…pretty much shooting yourself in the foot.
As insignificant as this may seem, this is the public perception, and at the low cost of implementing a website, why not put your clients and prospective clients minds at ease?
Your Business Competitors have a Website.
Your competitors have a website and this gives them a competitive edge, portraying them as a larger, better established professional business, in so taking a larger market share.
The current generation of customers out there rely on the internet for most everything. These customers are information hungry, and want this information immediately, and they get this from searching their smartphones. If you don’t have a website, how viable is you business in attracting the younger generation of buyers? And with this question comes the viability of your business to succeed within the next ten years.
Small Business vs Big Business
ALL big companies have a website. A website levels the playing field in competing for clients and business.
With a professional crafted and usable website, your website can be as good (if not better) than your larger competitors. A well crafted website can also give your current and prospective clients the impression that your business is larger than it really is.
A 24 Hour Salesman
A website frees up valuable time, with people prefer using the Internet to research prospective suppliers and choose the best one to service their needs.
Although brochures and flyers can be a great way to promote and advertise your business, the effectiveness is vastly improved with the use of a website, as a carefully crafted website can guide your clients, suppliers or even employee’s through page after page of rich information about your company, products and services, at a relatively low cost.
Even if you are not using brochures and flyers , just by adding your website address to your business cards give potential clients the ability to become familiar with your company, products and services anonymously from the comfort of their own home or office without the pressure of a salesman in front of them.