Usability & functionality rank higher than visual design when determining your website success or failure! User experience (UX) is the latest digital marketing term being used to convert more users to customers, and make them stay when entering your website. Certain rules and approaches to web design, if used properly, can help you make more sophisticated design decisions, an also simplify the presenting of information.  To do that we need to see things from a users' perspective, how they

Understand the reasons you need a website, and how you can improve your business performance with it.   Misconceptions  The common mistake is thinking that bigger is always better. Sure, if you’re a multinational you’ll need a website with details about company information, shareholder information, your brands, staff and so forth. But are you not a multinational...yet. Thinking BIG in business does not mean your website needs hundreds of pages of content. By creating too much content,

What is a responsive website? A responsive website is a website designed to appear across all screen sizes.   As early as 5 years ago there was no need to design websites to be seen on smaller screens as mobile internet devices. Now a website needs to be seen on all internet ready devices. What makes it so important? Smartphone and tablet users on the go are usually searching on-line for information to either visit a physical business premises, or information about a product or servic

Professional and Fly-by-Night Business Clients and prospective clients want to deal with a professional viable business. Having an on-line presence gives your potential client access to view the products and services you have on offer, not to mention providing them with a story, history, strengths, skills and abilities of your business, enticing them to contact you. Often your client testimonials gives you that persuasive edge to close the deal.   A Bespoke Email Address A compa

Website design has evolved from the early days of basic text, and what we take for granted in "design layout", did not even exist. High speed internet connections wasn't even a term. HTML changed this; however in the early days, it was basic. Navigation, imagery and typography were still things of the (not too distant)future. In the mid 90's and early noughties, designers used table and column based  layouts, with dancing GIF's and flashing text. Then came the media heavy style sites with the